In 2018, I worked with London-based dealers in twentieth century furniture, Abel and Sloane on their book The Simple Heart of Plywood. Subsequently, I carried out some consultancy work in relation to the branding of their company 1 9 3 4, researching the design of early grotesk style typefaces. After testing and considering various fonts, it was decided that although Akzidenz Grotesk was designed prior to 1934 (it was released by the Berthold Type Foundry in 1898), it was stylistically and visually, the most appropriate solution.